LAW FIRM SEO CASE STUDY
Hammering Leads for Law Firms through SEO (Search Engine Optimization)
The Personal Injury Law Firm partnered with Thor Social | Digital Marketing Agency to launch a refreshed digital marketing strategy that would attract and retain new clients in their community.
The Personal Injury Law Firm's results surpassed expectations and smashed industry averages. An established Washington, D.C., law firm enlisted Thor Social | Digital Marketing Agency's help in auditing its website and identifying strategies to increase page views and enhance the firm’s online presence. The firm built its website using a proprietary content management system, while it built its blog on WordPress. After taking a look at the back end of the website and blog, our marketing team immediately recognized a major missed opportunity. First, the blog wasn’t being indexed by the top search engines, so the dozens of blog articles written by the firm’s attorneys were largely unread. And, even if Internet users did find the blog, they could not easily visit the firm’s main site because the blog was hosted on a separate domain.
The firm’s website traffic spiked sharply upon implementation of Thor Social's changes. Overall traffic increased 46 percent in the quarter that followed, and organic traffic from search engines increased 61 percent over the same period. Website visitors also used the information request form at an increasing rate. The site is now averaging 10 hot leads per week. Beyond the increased traffic and interest, the most significant result of Thor Social's SEO and blog promotion efforts has been its steady lead generation stream. Via the website alone, the firm is now generating an average of 35 high-quality leads every month.
Law firm sees 190% increase in year-over-year organic traffic with SEO campaign.
The Law Firm went from being sixth best in one community to top first page results for its location. The firm reduced its overall expenditure for website performance, saving several hundred dollars per month and received much better lead generation performance in return. The firm was sufficiently successful in the search results that the reserve fund for Google Adwords advertising has not been required to supplement the results. Website’s content remains completely up to date. Biggest surprise – most traffic comes from searches that include “near me” like divorce lawyer near me, or injury attorney near me. Success in Local (Map) search results was crucial to success.