CHALLENGE

A Healthcare Management Company contacted us to manage their Google AdWords Account to drive targeted traffic to their website, with the goal of bringing in new patients for their clinic and their Telehealth program.

STRATEGY

The Medical Management Company partnered with Thor Social | Digital Marketing Agency to launch a robust marketing strategy that would attract and retain new patients in their local communities.

Thor Social carefully allocated their limited budget to focus on local advertising and do a gradual roll-out of their PPC plan.

We allocated the majority of ad spend to local search terms and used the remainder for head terms. Then we added keywords based on their services, such as "flu shot" and "wellness check-up."

We created campaigns for both location modified terms and general terms and kept all ads targeting the practice locations. We also added re-marketing to the account to retarget past site visitors.

We added site-link, call and location extensions in order to improve click through rates and to make it even easier for potential patients to find and contact the medical practices during business hours.

RESULTS

During the first 30 days of a new Pay-Per-Click (PPC) Google Advertising Strategy, an incremental 61,900 Ad Impressions were generated digitally by Thor Social | Digital Marketing Agency. This is an increase of 39,800 Ad Impressions in the same period before we were hired.

During the first 30 days of a new Pay-Per-Click (PPC) Google Advertising Strategy, an incremental 828 website clicks were generated digitally by Thor Social | Digital Marketing Agency. This is an increase of 640 website clicks in the same period before we were hired.

During the first 30 days of a new Pay-Per-Click (PPC) Google Advertising Strategy, an incremental 73 phone call leads were generated digitally by Thor Social | Digital Marketing Agency. This is an increase of 39 phone call leads in the same period before we were hired.

The Medical Management Company was so happy with the initial launch and results that they hired us to optimize their account further and we were able to double their monthly phone calls & leads within 60 days. The client has extended their contract through December 2021, and has outsourced their other digital marketing services to Thor Social | Digital Marketing Agency.

Start Growing Your Healthcare Practice Today!

Schedule a Healthcare Growth Call Today and learn how we can help your medical or dental practice grow your patient list today.

Phone Number:  (202) 991-2466

Email Address:  info@thorsocial.com

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Our clients are our partners, that’s why we choose them carefully:

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  (202) 991-2466  |   info@thorsocial.com   |   6218 Georgia Avenue NW, Ste #1, Washington, DC 20011

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