Marketing is a crucial part of growing any private practice. However, if you run a small or solo practice, you probably don’t have a large budget to invest into marketing.
The good news is that some marketing strategies only require the investment of time. In other words, these strategies are completely free!
Let’s take a look at seven completely free and effective marketing strategies that can help you grow your private practice.
1. Get Active on Social Media
Social media isn’t optional these days. Everyone from the pope to the president uses it, and so should you. Here’s why:
Free to use.
Allows you to build your network online.
Helps you find potential clients.
Helps potential clients find you.
And that’s just the tip of the iceberg.
When using social media for free marketing, it’s important to go local. Even though social media has a global reach, don’t use it to speak to the entire world but to address to your niche audience.
Here are six ways to use social media to market your business:
Speak to those who are local to you. These are the people who are most likely to either make an appointment with you or refer others to you. According to multiple studies, people find local businesses and people more trustworthy.
Follow local businesses related to your counseling niche.
For example, if you counsel those with weight-related problems, find local businesses that share your same target clientele (such as bariatric centers, gyms, weight loss clinics, and hospitals).
Retweet and repost from local businesses you follow.
Don’t just follow local businesses, also share their information with your followers. Doing this generates goodwill with that business and gets you on their radar.
Advertise your blog posts.
Starting a website and publishing regular blog posts can do wonders. After you’ve created a blog post, advertise it on your social media accounts. Do the same for any valuable mental health resources you might offer online. For example, if you specialize in anger management, and have a toolbox full of anger management worksheets and activities, linking to them on social media platforms like Facebook, Twitter, and Pinterest, your blog post can help bring new people to your website.
Create a Facebook business page.
With over a billion users worldwide, having a presence on Facebook is a must. Get found on local Facebook search when a Facebook user looks for therapists in their area.
Find networking opportunities on LinkedIn.
LinkedIn is the social media platform for professionals. Use LinkedIn to search for fellow therapists and discover mental health groups that you can join. Connect with local therapists and develop a complementary referral network that can easily market your practice.
2. Use Google My Business
Google My Business is Google’s local business directory. It’s essential that you get your private practice listed here. Why?
Google relies on this directory to decide which listings to promote when someone searches for a local business. For example, if someone searches for family therapists in Washington, DC, Google will pull from its local directory to determine which therapists to display first.
Listing with Google My Business will also improve your chances of making it into Google’s local snack pack, which is the top 3 map business listings box, that appear in some of the results for organic searches in Google.