So, you have a professional looking website for your business but haven’t seen traffic increase since it launched. How can that be?
A beautifully designed website is one thing, but it doesn’t mean it’s going to show up any better across the web. It takes time to build up quality content and a marketing initiative. Let’s take a look at how you can show off your new website so more people can find you online. This involves spending some time utilizing marketing platforms to get your business out there in the digital world.
Focus on Search Engine Optimization (SEO)
Search engine optimization or SEO is a technique which can help you drive good visitor traffic to your website. All you will have to do is select right keywords for all your pages, choose proper ALT text for images, use required heading tags (like H1, H2, and H3), and add fresh content to your site on regular basis.
In addition, you should also generate backlinks for your site from high quality sites to rank better in search engines such as Google. Such high ranking in search engine will prove to be quite helpful in driving traffic to your website. This can be achieved by reaching out to blogs and news sites that share content in your industry. Don’t be afraid to direct message someone on LinkedIn or Facebook if email isn’t working for you. Sometimes a quick message on social media can do the trick.
Pay Attention to Social Media Optimization (SMO)
Social networks (such as Instagram, Pinterest, Facebook, Twitter, etc.) have become part of our life and when used in the right manner can help drive more traffic back to your website.
Irrespective of your market, it is certain that you will find your targeted audience using social media channels.
By developing a communication channel with your audience and positing useful creatives as well as content on regular basis you will be able to draw attention of people and convert them into loyal followers, who will be more interested in visiting your website.
In addition, only sharing content will not provide desired results, you will have to make sure that you are actively participating in discussions taking place of different social media channels, you are responding in community discussions, and replying to comments posted by users on your social media pages.
Start Outreach Marketing
This refers to developing connections with industry influencers and bloggers so that your website gets greater exposure. All you will have to do is examine who are the main industry influencers and contact them (over phone and mail) to develop partnership with them.
When these industry influencers start blogging about your products and services or mention about your business on social channels, people will start listening and this will eventually result in higher number of footfalls to your site.
Email marketing is an excellent medium for generating visitor traffic to your website. Moreover, this type of marketing is known to outperform social and search marketing in terms of conversions it generates from visitor traffic.
The main thing here will be to build a good list of email addresses to send details of products and services you offer (in the form of a newsletter).
However, you will have to ensure that the newsletter you send has an attractive subject line, content is to the point, and the newsletter includes call to action buttons at right location to drive traffic back to your website.
By using search engine advertising you can advertise your website on popular search engines such as Google and Bing. Paid advertising in search engines will help you appear prominently on first page of search results and drive traffic to your site.
Another option is to advertise on social media platforms such as Facebook, Twitter, etc. where your ad will appear in front of your chosen audience base.
In both search engine and social media advertising you can select the parameters such as the location to display the ads, demographics of your audience base, etc.