There’s little doubt that having a presence on Facebook will grant you more exposure and help you build a greater sense of community with your followers.
However, it can be tricky to navigate Facebook as a private therapy practice. Not only do you have to be extra mindful of privacy concerns, you also need to be strategic on how you use Facebook to grow your business.
Ultimately, your goal is to build a reputation as a trustworthy therapist who brings value and clarity to your clients and the community at large. The good news is that Facebook can help you in those pursuits.
You don’t need to have an online therapy practice to leverage the benefits of Facebook. Even if you work completely offline, curating and maintaining an online presence will help you garner more awareness for your practice. That’s because your current and prospective clients probably use the Internet in general and Facebook specifically.
Let’s talk about how to use Facebook to effectively generate more leads.
Create a Business Page on Facebook
There’s you: the friend, the sibling, the former classmate, and the colleague. Then, there’s you: the professional therapist who’s here to serve the community.
Your friends care about what you did in Cancun, your clients only care about what you can do for them.
That’s one of the reasons why you need a business page. You need to clearly separate the personal from the professional. Go here to create your business page on Facebook.
Optimize Your Profile
Social media is all about making connections. But don’t overlook the most important connection: your phone number, address, website link, and email address. You should give interested prospects all of the avenues to reach you, and you’ll do that by fully filling out your “About” section.
But don’t just stop at the location details. Be sure to share your mission, your awards, the types of services you provide, and other details about your practice that a prospective client would possibly like to know. Aim to overshare instead of undershare.
Customize Your Cover Photo with Canva
Your cover photo is the first impression Facebook users who visit your page will make of your practice. Don’t just add a pretty image that doesn’t give any insight to who you are as a therapist.
You should optimize your cover photo so that it effectively advertises you.
Don’t worry, it’s actually pretty simple. Here are two examples that I recommend for private therapy practices on Facebook:
Share an image of your office with your prospective clients. By showing what your office actually looks like, it builds trust with your prospective client while at the same time, it minimizes any lingering apprehension about going to a therapist’s office.
By advertising your areas of service right on the cover image, the visitor knows right away whether or not you’re the right fit for their need. And believe me, self-filtering is the best type of filtering.
Creating your cover image is easy with the online editing tool, Canva.
Canva is my favorite option for creating cover images. It’s incredibly easy to use, and within 10 minutes, you can produce a professional-looking cover image for your Facebook business page. And it’s free.
Create Engaging Posts
The last thing you’ll want to do on Facebook is post boring content that doesn’t appeal to your audience of prospective (and current) clients. Instead, think of your Facebook page as a resource hub. Populate it with content that educates and uplifts your audience.